In the world of communication, measurement and evaluation play a crucial role in determining the success of campaigns and strategies. For many years, Advertising Value Equivalents (AVEs) have been the go-to metric for measuring the value of earned media coverage. Read More …
Continuing from my last thoughts on creativity in the AI context, how about the roles of AI against the public relations (PR) background? AI in the PR world The rise of AI in the marketing world is both exciting Read More …
Creativity has long been a source of fascination for scholars and artists alike. However, the emergence of Artificial intelligence (AI) and its models has presented new challenges to our understanding of creativity. AI and its algorithms have enabled the production Read More …
Although social media is a dominant and fast-growing platform for communications, its use in crisis communication is relatively limited. The reason is, we often fear what we don’t know. While the use of social media to mitigate crises is no Read More …
Since 2020, the COVID-19 pandemic has significantly changed many aspects of life, forcing most industries to adjust. With its vital role, the PR industry always evolves to keep up with trends and maintain its position. Join EloQ Communications to learn Read More …
EloQ Communications’ Managing Director, Dr. Clāra Ly-Le, recently participated in the interview series called “5 Things You Need To Create A Highly Successful Career As A Public Relations Pro” by Authority Magazine. The series features successful publicists and Public Relations Read More …
For many public relations, marketing and investor relations teams, press releases are an integral part of a communications strategy. But too often, press releases are written and distributed without much consideration for search engine optimization (SEO), reader engagement or how Read More …
Planning and venturing on a new market entry during and after the Covid-19 pandemic could be challenging. However, market entry attempts in these times can actually benefit from new consumer behaviors and technology transformation. EloQ Communications’ Managing Director, Dr. Clāra Read More …
Out with the old, in with the new! It’s the final day of 2021. It’s been an eventful, yet, wonderful year for EloQ Communications as we grow stronger. Let’s look back at EloQ’s top highlights from 2021 and celebrate with Read More …
As PR practitioners, we have to admit: Measuring PR activities has always been a debatable topic! Lies in the heart of the heated topic is Advertising Value Equivalency (AVE) is a measurement way too familiar in the PR industry and Read More …
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